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Clear B2B nets South West digital award
We are delighted to confirm that Clear’s B2B digital campaign for Bosch Professional Power Tools has just netted another award at the 2018 South West Digital Awards. It is the campaign’s second award, having already won an international B2B award earlier this year. And there is every chance that this score will rise, as it is already shortlisted for two more international B2B marketing awards next month.
The Bosch Professional campaign consists of a variety of engaging social media components to raise overall traction with the brand, as well as launch its new connected tools into the UK market. The South West Digital Awards recognise the exceptional digital talent in the region, serving both UK and international markets.
Sharon Smith, Group Account Director at Clear B2B, was on hand to receive the award at the Plymouth School of Creative Arts. “Winning the ‘Best Digital Campaign’ is wonderful recognition of the creative talent here at Clear,” she says. “It highlights our team’s focus on delivering results through innovative ideas, not to mention our commitment to continuously adjusting the digital approach based on analysing audience feedback.”
“This campaign primarily uses Facebook to increase engagement in this fiercely competitive market,” she continues. “We are thrilled that the target audience – UK tradespeople – are clearly enjoying the campaign approach and, as a result, it has delivered such great results for Bosch Professional.”
International award interest
Clear’s digital story for Bosch Professional is set to continue in November, having attracted interest from the B2B International Marketing Awards panel. The overall campaign, including audience engagement and brand advocacy through the hashtag #builtwithBosch, has been shortlisted for the ‘Best use of social media’. In addition, the connected tools launch component – Neandertool to Millenitool – is now on the shortlist for ‘Best limited-budget campaign'.
If you are interested in raising your digital game contact Rachel Arquati.
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