Challenge

Forcepoint's software is transforming cybersecurity through understanding human behaviour and intent as they interact with critical data.

Previously known as Websense, it was vital Forcepoint quickly established its new name. An events marketing solution, using the key industry show InfoSecurity Europe, was a prime opportunity.

Solution

As Forcepoint systems are human-centric, we incorporated this into the events marketing, by designing their stand around ‘Protecting the human point’ and maximising the human interaction aspect.

It comprised multi-screen demonstration pods, on-stand presentation theatre, along with a cartoonist as an ice breaker opening up dialogue about impersonations to passing traffic. Cartoons were done free for visitors to wear on a lanyard – creating further visibility around the show.

For maximum stand out and footfall we created an extra high ‘human point’ control tower impressively publicising their talks, and interactive questions/messages reeled in interest, alongside social media support pre, during and post show.

Forcepoint’s positioning was accelerated in the market to a relevant audience of 19,500+ information security professionals over the 3-day event.

Show event marketing metrics and pipeline sales leads were achieved.

Forcepoint

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