Find out how we can help you achieve standout marketing. Give Rachel Arquati a shout on email or by calling 01285 626000
One of the most significant changes in recent years has been how B2B brands have had to change the way they engage with customers/prospects. There are no longer many quick wins for salespeople, unless there has been some significant support and nurturing from marketing.
This is because the balance of power in the B2B buying process has shifted. By taking control of their purchasing processes, customers are calling the shots. They spend more time researching on the internet, finding and filtering what they are looking for shortlisting their own preferred vendors from a plethora of providers, and self-educating, prior to actually engaging with a physical salesperson.
We work closely with our clients – giving them a strong online brand presence and providing relevant and engaging resources to support buyers’ needs. Good B2B lead generation builds personal relationships with prospects over time, so that when they are ready to make a purchase decision, your brand is the first thing that comes to mind.
In today’s highly connected world, there are a whole host of channels for nurturing prospects so they’ll warm to you and become a good lead for sales. The channels include email marketing, search engine optimisation (SEO), pay-per click (PPC) advertising, remarketing, social media marketing, and not forgetting traditional media, such as targeted advertising, PR, direct mail and events/exhibitions.
Clearly, digital and online has a big role to play and we can help our clients set up automated marketing programmes depending on scale and suitability. However, one size doesn’t fit all, and purely going digital isn’t always the correct solution. Taking an integrated approach, utilising both traditional and online marketing to engage with your audience, is often the key to generating interest and drawing in leads that are pre-disposed to your business over and above your competitors.
Which is why, at Clear B2B we firstly sit down with you to gain a full grasp of your marketing objectives and target audience, so we can map out the best ways to reach and engage your intended prospects.
Only then, do we unleash our talented team to create highly compelling lead generation campaigns that emotionally engage and cut through the noise ensuring maximum traction. And in order to keep your campaigns on course we put in place strong tracking, measuring and analysis to deliver great ROI.