Challenge

BCA approached Clear B2B to launch a new appraisal tool for automotive dealers to value vehicles in a consistent, transparent and professional way. Due to significant competition, BCA Dealer Pro needed to really stand out in a crowded marketplace.

Solution

Clear B2B established the proposition, messaging and creative concept for a fully integrated launch campaign. The campaign covered all the major customer touchpoints, including on-site promotion, print advertising, digital advertising, public relations and direct mail.

To create real standout from the look and feel used by competitors and within trade media, Clear B2B created a bespoke eye catching illustrated visual combined with simple and direct headline messaging.

The creative and subsequent campaign proved to be very successful and helped the product win several awards from key automotive trade publications. Given the success of the launch campaign, BCA have continued to engage Clear B2B to complete similar work for their key product launches.

BCA

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