Have a brief?
We work with Clients in many different ways. Some have fully formed briefs and others just share the problem. Wherever you’re at, let’s just start the conversation.
Most audiences carry out their own online research before approaching a supplier or service provider. They are gaining some of the information they need from trusted sources often over a long period of time. B2B content marketing can help you become one of those sources, influencing your audiences’ understanding and knowledge of a subject and of you early, before their buying process even begins.
Our approach to B2B content marketing is to define requirements and audience needs, to save you time, resources and money. Give real purpose to your content and paint a consistent picture of your organisation. Differentiate yourselves in terms of tone of voice, personality and values.
Content has to be relevant to specified audiences and we provide unique insight generated from their viewpoint. With that in mind we start by discovering your audiences’ challenges or pain points. Each piece is then created with a clear idea of the reaction you want from your audience. This could be to simply like it, pass it on or comment. Maybe even to identify themselves as having a need you may be able to fulfil.
We make sure you gain measurable value and maximum usage from each piece of content – to drive visibility and engagement across multiple channels.
Our team includes many journalists and writers, who are naturally inquisitive, fascinated by details and driven to discover the hidden gems in every client story. They are experts in finding angles and content that draws your audience in, from uncovering and repurposing technical stories to writing case studies and sharing expert opinions from your organisation.
We create a wide range of content formats including blogs, videos, animations, features, white papers, slide shares, articles, surveys, Q&As, infographics, predictions, interactive tools, templates, best practice checklists, interviews, opinion pieces and trends.