Sharon Smith (Shaz)

Group Account Director

At work

Shaz works mainly with Clear B2B’s industrial, automotive and construction clients developing and implementing successful marketing communications programmes. Highly organised and calm under pressure, she delivers projects on budget and to schedule, and is a keen advocate of testing and refinement to increase campaign success.

Before joining Clear B2B, Shaz worked client side (B2B) for 16 years within the industrial sector. This has given her a deep appreciation for the daily challenges facing our clients.

Armed with her IDM Diploma in direct and digital marketing, she has years of experience in planning and implementing through-marketing campaigns targeting third party influencers and end users. Shaz also has a wealth of knowledge about keeping internal communication plans aligned to business strategies.

At play

Shaz enjoys exploring different cultures through her love of European city breaks. This also gives her a chance to put into practice the observation skills learnt during an anthropology degree – in other words, people watching. Shaz’s favourite cities include Bratislava, Florence, Stockholm, and Krakow — places that mix old cultural haunts with a contemporary vibe.

When not travelling, Shaz can usually be found in her garden, whiling away an hour trying to nurture new plants in her tranquil Japanese garden — a Zen haven to retreat to after a busy day at Clear B2B.

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