Graphic demonstrating news content

Clear B2B nets South West digital award

We are delighted to confirm that Clear’s B2B digital campaign for Bosch Professional Power Tools has just netted another award at the 2018 South West Digital Awards. It is the campaign’s second award, having already won an international B2B award earlier this year. And there is every chance that this score will rise, as it is already shortlisted for two more international B2B marketing awards next month.

The Bosch Professional campaign consists of a variety of engaging social media components to raise overall traction with the brand, as well as launch its new connected tools into the UK market. The South West Digital Awards recognise the exceptional digital talent in the region, serving both UK and international markets.

Sharon Smith, Group Account Director at Clear B2B, was on hand to receive the award at the Plymouth School of Creative Arts. “Winning the ‘Best Digital Campaign’ is wonderful recognition of the creative talent here at Clear,” she says. “It highlights our team’s focus on delivering results through innovative ideas, not to mention our commitment to continuously adjusting the digital approach based on analysing audience feedback.” 

“This campaign primarily uses Facebook to increase engagement in this fiercely competitive market,” she continues. “We are thrilled that the target audience – UK tradespeople – are clearly enjoying the campaign approach and, as a result, it has delivered such great results for Bosch Professional.”

International award interest
Clear’s digital story for Bosch Professional is set to continue in November, having attracted interest from the B2B International Marketing Awards panel. The overall campaign, including audience engagement and brand advocacy through the hashtag #builtwithBosch, has been shortlisted for the ‘Best use of social media’. In addition, the connected tools launch component – Neandertool to Millenitool – is now on the shortlist for ‘Best limited-budget campaign'. 

If you are interested in raising your digital game contact Rachel Arquati.

Back to all news & views here

Graphic demonstrating news content
The Little Clear Guide to Programmatic Advertising

The Little Clear Guide to Programmatic Advertising

Programmatic advertising is enabling brands to target audiences with great precision. Our latest Little Clear Guide breaks down the basics, explaining some of the key terminology, the benefits, and highlights a few things to watch out for.

5 trends in social

5 trends in social

Having won multiple awards for our social media work last year, Group Account Director Sharon Smith investigates the current top 5 social media trends impacting our industry

Waking up to meaningful consumption

Waking up to meaningful consumption

Brands around the world are tapping into the trend for 'meaningful consumption'. But as coverage of Gillette's 'real men' ad campaign shows, their efforts can misfire spectacularly – at least in some quarters. But what does this mean for B2B?

9199112F-30BC-43DA-8FD2-0EB057403C2D