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The main B2B marketing trends to add to your 2023 plans

With 2023 marketing plans are already underway, there are always new trends and activities being trialed, but have you taken a moment to consider the big bankers you can no longer afford to ignore? If you’re looking for them, then we’ve got you covered. Here are the top four trends that should be staple ingredients for your communications throughout 2023.

1. Valuable video content

It’ll be no surprise that the continued investment into video content is only set to rise for B2B businesses. Whether it’s clips to share on social media, a long-form video on YouTube or for sharing in presentations, the possibilities are endless for marketeers.

Also being a form of content that online algorithms prefer, allowing businesses to fully promote their messaging in an entertaining way, it would be a waste not to fully utilise video next year. Statista also reported that video content is watched by over 90% of internet users on a regular basis.

For those of you wanting to create some more video content in the new year, we’ve got some award-winning advice for you in our recent article covering how to create great video content. 

2. Influencer marketing

Using influencers is by no means a new trend for B2C marketeers. It’s a tried and tested method, that when done correctly, is a true asset to a brand’s wider strategy. However, with 86% of B2B brands finding success from their use of influencers so far, the strategy will undoubtably be used increasingly in B2B next year.

If you’re still unsure about influencer marketing for your business, we’ve previously put together a piece outlining the benefits and gave our top tips on how best to use them to achieve your business goals.

3. User-generated content

Word-of-mouth is one of the most traditional forms of business promotion there is and marketers are using it to their advantage online. In the form of product reviews, case studies and user images/posts, businesses are able to promote their products and services without overtly pushing the messaging themselves.

2023 will see the rise of B2B companies finding even more creative ways to do this and with 75% of professionals agreeing that user-generated content makes a brand appear more authentic, it’s certainly a trend you should be adding to your strategy.

4. Expanding social networks

Your business’ social network is perhaps it’s biggest and most engaged network and that’s why more B2B businesses are professionalising their approach. A company uses its social profiles to connect and engage with its audience, develop prospects and build meaningful relationships. It’s about taking more long-term personalised approach to business, with trust and loyalty its heart, as opposed to cold calling and generalised messages.

Not only building awareness, as it's also now a well-proven method for lead generation and sales as around 78% of social sellers outperform those who don’t utilise their online platforms. So, maybe it’s time to dust off those social media skills across the company and start drafting your next post.

Do you want to know how to elevate your company’s social media page? We’ve got some top tips for you to keep in mind.

As well as seeing these key trends continue into the new year, we’re also looking forward to more visualisation of content, voice search in SEO, virtual reality marketing tactics, more authentic cause-related or community investments, as well as internal employee engagement initiatives. We’ll dive into more on these in next year’s news!

If you’re looking for support on your Marketing and PR strategy in 2023, get in contact with Rachel Arquati to find out how the Clear B2B team can help you.

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