Clear B2B wins gold for Best Facebook Programme

Leading business-to-business creative agency, Clear B2B, has been awarded ‘Best Facebook Programme’ at the International B2 Awards for its Bosch Professional campaign, capping off an impressive 18 months for the company. 

Bosch Professional is one of the world’s leading providers of power tools, power tool accessories and measuring tools, and is well known for its innovative approach and engineering excellence. Clear was tasked with raising overall brand awareness and engagement via Facebook and using it as part of a campaign to launch Bosch Professional connected tools into the UK market.

Commenting on the award, managing director, Rachel McHugh, said: “We’re delighted to have our work with Bosch recognised by the B2 Awards and to have won against some stiff competition. The team have worked hard to maximise Facebook as a channel for Bosch, applying creative thinking with a test and learn approach to exceed the set objectives.”

Explaining Clear’s campaign, Rachel continued: “Throughout the Facebook campaign we used a wide range of techniques, including animation, quizzes, influencer marketing, special offers, promotions, and product test reviews, dialling up the methods that worked best.

“To launch connected tools, we raised the message above product features and benefits to firmly position the technology with our tongue-in-cheek ‘Neandertool to Millennitool’ campaign, calling for tradespeople to ‘Work faster. Work smarter. Future proof your business.’

“This was supported by our UK execution of the #builtwithBosch campaign, which tapped into the importance of peer-to-peer recommendations. Clear recruited testers were given tools to test and post about - sharing their own raw, authentic content that was then re-posted by Bosch.”

Clear’s creative approach impressively exceeded targets across the board. Rachel finished by saying: “We’re incredibly proud to have received this award, but we’re not content to stop there. We have a real passion for delivering the very best brand experiences and content; it’s what motivates us to continue delivering award-winning work on behalf of our clients.”

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