When you’re trying to sell building products, tools or construction services to tradespeople or contractors, you not only need to reach them, but convince them to buy from you.
Your biggest challenge is getting them to trust your brand over the ones they know and love. Here are four tried and tested ways you can make that happen.
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Your brand is your company’s biggest unique differentiator. It’s what makes you, you. You need to give it the attention and investment it deserves. We’ll walk you through why brand is so important and how you can build it and maintain its longevity.
There’s arguably never been a better time to invest in B2B influencer marketing. It can give you exposure, relevance and authenticity. But how’s it done? Don’t fret, we’re here to help. We explore the differences between B2B and B2C influencer marketing, how to find “the one”, and how to use them effectively.
The last year has seen an audio boom culminating in the emergence of Clubhouse: a new invite-only, audio-led platform that’s got B2B marketers talking. What’s it all about? What about it makes it potentially appealing to B2B brands? Can it deliver ROI? We cover all this and more…
LinkedIn Stories is a fantastic tool for proactive companies to increase audience engagement. But what is it? How does it work? And how can you use it to strengthen the bonds with your customers or suppliers?
