News and Views

Like any relationship, the one between a client and its agency is most successful when both parties understand each other’s needs and work collaboratively.

What can we learn from observing occasions such as this?

Andrew White, well-respected and specialist international defence editor, gives his views on what's been hot in defence in 2023, and considers how governments are aligning development and procurement programmes, in the context of the Ukraine war, in order to deliver greater efficiency and interoperability.

Our Head of PR, Ally Higgins, shares her insights into some of the key conversations we had during this years DSEI

You and your colleagues have a great idea for a story which you think will be of interest to your clients and customers, but how do you ensure that your target audience actually gets to hear about it.

Using basic colour psychology in your marketing communications can have a broad positive impact in influencing the desired response in your target audience.

Currently, there are a staggering 45,000 job vacancies in the construction industry across the UK. This represents as much as 3.6% of all open job vacancies in the country.

We are in the era of another (yes another) social media channel launch. This time Silicon Valley has delivered an app that stitches together the functionalities of Instagram, Reddit, and LinkedIn to go head-to-head with Twitter providing a content-based platform that allows public conversation.

The constant evolution of social media platforms creates challenges when striving to achieve social media effectiveness. B2B businesses consistently look for ways to engage audiences in their technical services and products through helpful, entertaining, or insightful scroll-stopping content.

There’s one thing we can be certain of and that is that change is constant. Whether it be changes to the market, societal norms or legalities – evolution of industries is a given.

It’s a well-known fact that you never get a second chance to make a first impression. This is the case in all walks of life, and especially in business. Competing in a crowded marketplace may be challenging, but creating a positive first impression can give you an advantage that will last.

There’s nothing more motivating than getting recognition for a job well done! Appreciation has long been linked to higher job satisfaction, and in the current climate where competition for talent is continuing to escalate, it’s more important than ever that employees feel appreciated and valued.