MSA Safety is a world-leading manufacturer of high-quality safety products. The company's comprehensive product line is used by workers around the world in a broad range of markets, including construction, the fire service, mining, the military, and the oil, gas and petrochemical industry.

Clear B2B was appointed to build awareness across its capabilities and revitalise its reputation as a global leader in safety.


For nearly ten years, Clear B2B has been running a highly effective thought leadership PR and comms programme across Europe and the Middle East, comprising of media relations, exhibiting at events, webinars, speaker opportunities, social media, regular content releases and lead generation campaigns.

This has continued to position the company as a leading voice in safety and its success is fundamentally based on our ability to build strong and lasting relationships with press across the world - creating stories that guide readers on the latest legislation and safety decisions - ensuring a regular stream of interview opportunities, coverage and news.

We also amplify MSA’s presence at global industry exhibitions in addition to organising press visits to European facilities, industry webinars and targeting key geographies with media partnerships.


Clear understood our way of thinking and what we’re trying to achieve. They effectively align our PR and marketing to the corporate objectives and they feel like a true extension of our in-house team.

Clear is always proactive in coming forward with intelligent and original ideas. I can depend on them to be organised and efficient, delivering against agreed KPIs.  

The success of the partnership has really been in the results. After helping us build our profile as the go-to company for fall protection in the UK, Clear is now helping us extend our fall protection profile across Europe, as a well as supporting us on the wider MSA portfolio.

Evelyn Webb, Regional Marketing Communications Manager, EMEA

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