Challenge

IOBAC is a technology company providing the flooring and heating industry with new, transformative solutions. Clear B2B was brought on board to raise awareness of the IOBAC brand and its cutting-edge solutions amongst the UK’s architects, interior designers, facility managers, flooring contractors and manufacturers.

Solution

IOBAC wanted to challenge traditional flooring issues and encourage discussion around the benefits of modern, more inherently flexible and sustainable flooring methods. Clear set about heightening IOBAC’s brand awareness amongst its target audiences with a content development and media relations programme that adopted a thought leadership approach.

To kick this programme off, Clear B2B invited a select group of key press to IOBAC’s HQ to introduce them to the team and see its innovative flooring solutions in action. This included a partnership with a renowned building industry influencer with 250,000 YouTube subscribers, resulting in a video that received over 16,000 views in the first two weeks of it being live.

Results have been impressive with ROI 10x client investment. 100 per cent earned coverage – secured in many leading flooring, design and construction industry publications – with each piece averaging over a page in length. Clear has also secured coverage in top flooring titles in the U.S.

IOBAC

After meeting with several PR agencies, we appointed Clear B2B to create and implement a PR strategy for IOBAC UK Ltd. We were impressed by the breadth and depth of their expertise and the numerous client case studies that they shared. Doing so demonstrated practically where they had added value for clients via the effective use of PR.

Clear very quickly understood our business strategy and portfolio, and always ensure that our output is aligned with our business objectives. IOBAC is a young and dynamic technology business and Clear has been very flexible in adapting their processes to complement the way in which our business operates.

We have a great working relationship with the team – they’re very approachable and always offer pragmatic ideas and solutions. Clear’s content has secured excellent coverage in key publications and helped the IOBAC brand become well known within our industry.

We can directly attribute the work that Clear has done for us to an increased awareness of the IOBAC brand amongst our target audiences and an increase in business as a result.

Paul Woolvine, CEO

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